Ecommerce & retail
Every cost between the supplier and the customer, per unit, and the margin that's left. Set a target and see the price that hits it.
Margin calculator
About the margin calculator
The margin calculator is a free landed-cost and pricing tool for online stores and independent retailers. Enter a product's sell price, unit cost, inbound freight, duties, packaging, card processing, marketplace fee, the shipping you absorb, and a returns reserve. It shows landed cost, selling costs, net per unit, margin, markup, and the price you'd need to hit your target margin. Products sort thinnest margin first.
Saved in this browser only. It's the single-product version of the pricing engines we build, like a 3D closet designer that prices 357 catalog parts live while the designer sees cost and margin and the customer sees only the price.
- Add a product with its sell price and unit cost
- Fill in freight, duties, packaging, fees, shipping, and a returns reserve
- Read net per unit and margin, then the price that reaches your target
- Load the sample catalog to compare a store, Amazon, and wholesale side by side
Questions people ask
Is the margin calculator free to use?
Yes, and there's no account to make. Every number stays in your browser. It's here so you can see what a pricing system built around your catalog would tell you before you talk to us.
What is landed cost?
Everything it costs to get one unit onto your shelf: the supplier's price plus inbound freight and duties. Selling costs come off after that: packaging, card processing, marketplace fees, the shipping you pay, and refunds. What's left is your net per unit, and that divided by the price is your margin.
Can the calculator pull my products in from Shopify or Amazon?
Not this version, which is one browser on one device by design. The full build connects to your store and marketplaces, so every product's margin updates as costs, fees, and prices change, and you get a report on what's earning and what isn't.